Demand Generation

“People don’t buy what you do, they buy why you do it.”  — Simon Sinek In the highly competitive industry of IT today, companies are always looking for new and creative methods to draw in and keep clients. Demand generation has become a key tactic, particularly in the IT...

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”  – Peter Drucker Understanding and successfully applying Demand Gen Marketing might be the key to driving growth and creating long-term...