B2B marketing

An overwhelming 99% of businesses have reported an increase in sales or ROI after implementing intent data in their strategies. B2B buyer intent data is a powerful tool that offers deep insights into prospective clients’ search behaviors and interests.  Businesses...

The B2B marketing world is highly competitive, and reaching a larger audience and producing quality leads are important. One of the most effective strategies to achieve these goals is through content syndication. 79% of marketers use at least one vendor for their content...

Nowadays, businesses are continuously exploring innovative technologies to gain a competitive edge. Among these technologies, Artificial Intelligence (AI) and Machine Learning (ML) stand out for their transformative potential.  These advanced technologies are not just...

85% of B2B companies name lead generation as the most important marketing objective. The success of any B2B enterprise depends on effectively identifying and engaging potential clients who are genuinely interested in their products or services. Achieving this requires robust...

In modern marketing, precision, and personalization have become very important. The same is applicable for Account-Based Marketing (ABM). Why is it important to study ABM tech stack? Let’s see some statistics: “The global market for Account-based Marketing estimated at...

Generative AI is an innovative computer system that generates a wide range of material, including images, music, and writing. Unlike mere reproduction, it creates original works, similar to a creative mind exploring new ideas.  It creates its versions by learning from...

Account-based marketing (ABM) is an essential component of B2B marketing since it actively targets and engages particular accounts. This tailored strategy carefully takes into consideration the unique requirements and difficulties of each target account, resulting in stronger...