Marketing Strategy

The way B2B marketing works today is very different from what it was a few years ago. Companies are investing more in building brand awareness and creating trust before asking for sales. According to eMarketer, nearly 40% of B2B marketers plan to increase their brand-building...

B2B email marketing remains a powerhouse in digital communication, particularly for businesses focused on lead generation and conversions. Despite new trends in AI, paid media, and video marketing, email remains one of the most cost-effective and reliable tools for nurturing...

An overwhelming 99% of businesses have reported an increase in sales or ROI after implementing intent data in their strategies. B2B buyer intent data is a powerful tool that offers deep insights into prospective clients’ search behaviors and interests.  Businesses...