lead generation

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”  – Peter Drucker Understanding and successfully applying Demand Gen Marketing might be the key to driving growth and creating long-term...

In the constantly changing digital world of today, content syndication has become a crucial strategy for increasing visibility and boosting lead creation. As we enter 2024, the concept of frictionless content syndication, powered by intent data, is transforming how businesses...

Building long-lasting customer connections requires effective lead nurturing through content marketing. Businesses may inform, engage, and assist prospective customers throughout their buying process by providing them with relevant material that is suited to their needs and...

An overwhelming 99% of businesses have reported an increase in sales or ROI after implementing intent data in their strategies. B2B buyer intent data is a powerful tool that offers deep insights into prospective clients’ search behaviors and interests.  Businesses...

The B2B marketing world is highly competitive, and reaching a larger audience and producing quality leads are important. One of the most effective strategies to achieve these goals is through content syndication.79% of marketers use at least one vendor for their content...

85% of B2B companies name lead generation as the most important marketing objective. The success of any B2B enterprise depends on effectively identifying and engaging potential clients who are genuinely interested in their products or services. Achieving this requires robust...

In the highly competitive B2B market of today, intent data leveraging is important. However, what is intent data precisely, and how does it affect sales? We discussed the importance of buyer intent data in developing effective sales techniques as we dive into these...

Effective B2B lead nurturing strategies become important as multiple companies use inbound marketing to create business leads, but not all prospects are ready to buy. Nurturing campaigns positively impact marketing outcomes, including customer engagement, brand loyalty,...

“With 61% of businesses using content syndication claiming they can achieve their goals, compared to 45% of those who do not, it is evident that content syndication has significant potential for B2B marketers in 2024.”Making an impression in the highly linked digital world of...

Intent data is becoming an important indicator on the road to success in the busy world of B2B marketing, where every click, hover and scroll matters.When utilized within an account-based marketing (ABM) strategy, intent data enables the creation of more personalized...