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Demand Gen vs Lead Gen in B2B Marketing
The way B2B marketing works today is very different from what it was a few years ago. Companies are investing more in building brand awareness and creating trust before asking for sales. According to eMarketer, nearly 40% of B2B marketers plan to increase their brand-building...
How B2B Intent Data Drives Targeted Lead Generation
In B2B marketing, staying ahead of the competition requires not just knowing your audience, but truly understanding their needs, intent, and behaviour. This is where B2B Intent Data comes into play. As the name suggests, intent data is essentially the digital footprint that...
SEO Competitor Analysis: A Complete Guide
In the competitive world of online marketing, staying ahead of the game is essential. One of the most powerful tools in your arsenal is SEO competitor analysis, a strategy that allows you to uncover the secrets of your competitors and use them to your advantage. By...
