Lead Distribution – What It Is and How It Drives B2B Success
“The goal is to turn data into information, and information into insight.” — Carly Fiorina
Lead distribution is the process of allocating incoming sales leads to the most appropriate sales representative or team, based on various criteria such as geography,...
B2B Sales Optimization – Leveraging KPIs and Funnel Metrics for Growth
“The greatest salespeople are not the ones who sell the most but the ones who understand their customers the best.”
— Neil Rackham
Optimization is key to sustaining growth and achieving long-term success in the B2B sales industry. Using key performance indicators...
Future of B2B Sales: Emerging Trends and Technologies
Business-to-business (B2B) sales are rapidly evolving. According to TechJury statistics, 54% of B2B sales agents believe that reaching prospects is more difficult now than it was five years ago. In the past, B2B sales executives would create leads and complete deals by making...
