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The B2B Marketer’s Guide to Signal vs Noise
Modern B2B marketing is flooded with data. Every click, download, webinar signup, page visit, and email open creates a trail of information. At first glance, this seems beneficial because marketers now have more insights than ever before. However, there is a growing problem...
Lead Distribution – What It Is and How It Drives B2B Success
“The goal is to turn data into information, and information into insight.” — Carly Fiorina
Lead distribution is the process of allocating incoming sales leads to the most appropriate sales representative or team, based on various criteria such as geography,...
B2B Sales Optimization – Leveraging KPIs and Funnel Metrics for Growth
“The greatest salespeople are not the ones who sell the most but the ones who understand their customers the best.”
— Neil Rackham
Optimization is key to sustaining growth and achieving long-term success in the B2B sales industry. Using key performance indicators...
Future of B2B Sales: Emerging Trends and Technologies
Business-to-business (B2B) sales are rapidly evolving. According to TechJury statistics, 54% of B2B sales agents believe that reaching prospects is more difficult now than it was five years ago.
In the past, B2B sales executives would create leads and complete deals...
