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67% of B2B Buyers Prefer Rep-Free Buying: Now What?
Sales teams have long treated the rep as the centre of the deal. New research from Gartner suggests many buyers see it differently. In a survey released in March 2026, 67% of B2B buyers said they prefer a rep-free experience. They want to research, compare and decide on their...
A Step-by-Step Guide to Defining Your B2B ICP
Think of the world’s most successful B2B firms. They don’t just have great products; they have unwavering focus. In today’s hyper-competitive global landscape, particularly for businesses serving diverse markets from Bangalore to Boston, precision is the...
What are the top 10 Buyer Intent Data Tools in Sales?
In the highly competitive B2B market of today, intent data leveraging is important. However, what is intent data precisely, and how does it affect sales? We discussed the importance of buyer intent data in developing effective sales techniques as we dive into these...
