How B2B Intent Data Drives Targeted Lead Generation
In B2B marketing, staying ahead of the competition requires not just knowing your audience, but truly understanding their needs, intent, and behaviour. This is where B2B Intent Data comes into play. As the name suggests, intent data is essentially the digital footprint that...
Frictionless Content Syndication – How to Use Intent Data
In the constantly changing digital world of today, content syndication has become a crucial strategy for increasing visibility and boosting lead creation. As we enter 2024, the concept of frictionless content syndication, powered by intent data, is transforming how businesses...