Outbound Marketing

The B2B landscape has transformed drastically over the last decade. With nearly 75% of B2B buyers conducting more than half of their research online before contacting a company, it’s more important than ever to choose the right marketing approach. Understanding the dynamics...

The use of outbound lead generation is still an important strategy for business expansion and growing a company’s clientele in the highly competitive B2B market. Unlike inbound marketing, where leads come to you, outbound lead generation is proactive. Your sales team...